Customers metric refers to the total number of individuals or companies who have paid for a VimeoOTT subscription or made a one-time purchase of an individual piece of content. It is a key performance indicator that reflects the growth and revenue potential of the platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Customers using Databox, follow these steps:
The Visits metric in VimeoOTT measures the total number of times a viewer has visited a video or channel page. It helps understand viewer behavior and engagement.
The Visits by Country metric provides information about the geographic locations of viewers who have visited a VimeoOTT channel or video page over a certain period of time.
Visits by Source metric shows the number of visits to a VimeoOTT channel or video, categorized by the source of the traffic such as direct, organic search, social media, email, referral or paid search.
Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.
Conversion Rate is a metric that measures the proportion of website visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It indicates how effectively a website is driving desired actions and can be used to optimize user experience and increase ROI.
The Conversion Rate by Country metric measures the percentage of visitors to a VimeoOTT platform who become paying customers or complete a desired action, broken down by country. It helps identify which countries are most valuable in terms of revenue generation and audience engagement.
The Revenue by Referrer metric measures the amount of revenue generated from each traffic source that brings viewers to a VimeoOTT channel. This helps content creators understand which platforms or websites are driving the most revenue and adjust their marketing efforts accordingly.
Net Revenue is the total revenue generated by a platform or service provider after deducting all applicable expenses, such as taxes, refunds, and commissions.